Businesses these days realize the significance of maintaining a strong online presence. One of the ways to maintain a strong online presence is to rank high in search engine result pages for keywords related to the business. However, it is easier said than done. There are more than 250 million websites online, and this number is increasing at a staggering pace.
In simple terms, there is huge competition and only a few spots to grab at the top of the search engine result pages for relevant keywords. Therefore, businesses need to devise a marketing strategy to get maximum traffic from search engines. One of the ways is to hire the services of an established and reputable search engine optimization company like https://gggmarketing.com/sarasota/.
However, the biggest problem is that search engine optimization is not an exact science and anybody can buy a domain name and label it a search engine optimization company. Therefore, you need to do your homework to choose the right search engine optimization company. Here is a list of some of the most important factors that you need to consider to choose the right search engine optimization company for ranking your business website high in the search engine result pages.
How to Choose an SEO Company
One of the first things you need to do is find reputable search engine optimization companies that have experience in serving your industry. Many businesses are not aware of the fact that search engine optimization is not a one size fits all approach. Every industry is different, and while the basics of search engine optimization remain same across all the industries, the SEO company should have expertise in a particular industry to get valuable links and other things that are needed to rank a website high in the search engine result pages.
The best way to find companies that have experience in serving your industry is to search online and ask other businesses. Once you have created a list of multiple companies, you should check their reputation by searching online and by talking to the owners of the company to get an idea about their service and how long they have been serving their clients. Once you have shortlisted 2 to 3 companies and had to decide among them, here is what you should ask them before finalizing your choice.
Reputable search engine optimization companies will never shy away from showing the results they have achieved for their past clients. Therefore, you should ask them to show you the results they have achieved for other clients. Keep in mind that some companies may try to fool you by showing the short-term results, but it is important for you to ask them to show you the long-term results they have achieved for their clients.
While search engines have improved their algorithms and managed to beat prohibited optimization tactics that managed to rank websites over the long term, but there are still some strategies that work for a very short term. Therefore, it is imperative for you to check their results over a long period ranging from at least 6 to 12 months.
Another important thing you need to look at is the keywords for which the rankings have been achieved. There are many keywords for which ranking in the search engines is relatively easy but virtually nobody searches for them, or they are not related to that industry. Therefore, you should check the search volume of the keywords and make sure that they are relevant to that particular business. There are some free tools available online that can help you find the sales volume for particular keywords.
Once you are satisfied with the results they have achieved for their other clients, it is time to ask them about the technical aspects of search engine optimization. For instance, they should tell you about the on-page as well off-page changes that will be required to be made to your website. The on page changes include the inclusion of various keyword phrases and other such things that help in making a web page relevant to the search engines for particular keywords.
Similarly, off page optimization factors include getting links from other trustworthy and highly reputable websites. You should ask them about the tactics they use to attract links from other reputable websites. A professional search engine optimization company usually has contacts in the industry that help them in reaching out to other reputable websites and get links for their clients. However, buying links is prohibited by search engines, and it does a lot more harm than good in the long run. Therefore, you should make it clear to the company that links should be gained organically.
A professional search engine optimization company will always give you the expected increase in the volume of traffic over a certain time frame. While it is true that nobody can predict the changes in the search engine industry in the future, but a professional company should be able to give you a reasonable estimate that can be achieved within a given time frame.
You should also ask them about the keywords and phrases they are going to target for your website. They will also have the tools to figure out the competitiveness of particular keywords and how long it will take them to rank your website for those keywords and phrases. In simple terms, the search engine optimization company should be able to give you an estimate on the increase in revenue after the search engine optimization strategy has been implemented.
You should also ask them about the number of people on their team. As mentioned in the beginning, there are some search engine optimization companies that operate out of the basement or have only one or two individuals doing everything. If that person decides to leave this business or something happens to that person, your business will suffer. Therefore, it is important for you to make sure that they have some people on their team and your business won’t suffer as a result of some other issues with the company.
Overall, these are some of the things you need to consider to choose the right search engine optimization company for your needs. Make sure that they have a reputation and a lot of experience in your industry. Also, they should be able to give you clear estimates on the return on your investment within a set period.